Searching for the Missing Link

Hi there, and welcome!  Join us, as we discuss the Theory of Evolution as hypothesized by Charles Darwin.  Many hundreds of thousands of years ago…


Ha!  Gotcha!  Bet you were thinking this was the PBS Blog for a moment there.


As promised, today we’re touching on the importance of backlinks.  Back in the Internet Stone Age, things were a bit simpler regarding the relationship between links and the websites they would link back to.


The more links you had referencing back to your site, the more popular your site was, period.


This line of reasoning was sound at the time, since at the time this was true, there weren’t quite as many websites out there.


Today, with millions of websites out there, it’s all about the quality and the relevance of backlinks, not necessarily the quantity.


For instance, suppose you run a blog about automobiles.  If you have quality backlinks on reputable automotive and dealership sites linking back to your blog, this not only improves your search engine rankings a bit, it also adds value to your site.


But, if you have a whole bunch of backlinks out there linking back to your blog or website on sites totally unrelated to your topic, then it starts to look like you’re just indiscriminately spamming links out there for no good reason other than to get ranked.


A fair amount of links on unrelated sites that have nothing to do with your website topic are actually taken into the realm of acceptability by search engines….up to a point.


However, no search engine company, especially Google, is going to tell you what the “acceptable percentage” of irrelevant links just happens to be.


Kind of like asking a police officer, “So how many laws can I break until you arrest me?”


As long as you have quality backlinks that are relevant to your chosen subject referencing back to your site, you’re good.


Oh, and here’s a quick reference into the actual code used to build a link.  This will come in handy when other website owners start to ask you to place a link on your site to theirs.


The syntax in building a simple link on your website is <a href=””>What’s Your Site Worth</a>

(Yep, we used our site for the example.)


Just pick an appropriate page on your site to place the requested link, and use the Anchor Text the other website owner will probably request to use for building the hyperlink.


Since the topic of link building merits more than one post, our next post will cover how to find quality websites to link to in greater detail, and more importantly, how to approach website owners in asking them to put a link on their site to yours.


Big Pro Tip: The more quality content you have on your site, the more like-minded website owners will actually want to link to your site.  Create great site content, and you won’t need to do much persuasion at all to get good links.


Link building is not hard at all, but it is a process that does take time to accomplish.


Then again, nothing worthwhile ever happened overnight.




Paul G. (Your SEO Guy)

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