Hi there, how’s it going? As promised, here’s one of those (hopefully) informative and entertaining posts to touch on the topic of easy to implement SEO tactics for your website or blog.
The topic for today revolves around “Spiders”.
No, not the kind of spiders that some folks tend to run far, far away from.
The kind of spiders we’re referring to are the little indexing programs that are sent out by search engines like Google, Bing, and Yahoo. These spiders will go out to a new website and start indexing different relevant pages on the website based on available information and how the website is constructed.
These spiders then return bits of information about the pages indexed back to their respective search engines, and this information is uploaded into the search engine databases. The more web pages that are indexed, the more information there is that becomes available in possible search engine results about the website.
Makes sense these indexing programs are called “spiders”. After all, what’s a web without spiders. Even a digitally created one.
The only problem is, when getting a website indexed, there is zero control over which spiders from which search engines will show up, and which web pages actually get indexed. Sometimes a website can be indexed within a month, sometimes it can take several months, or not even get indexed at all.
Well, almost zero control.
If you’re really serious about getting your site indexed by search engines, here are some very easy steps to get this accomplished in a relatively short amount of time. Naturally, the more your site is indexed, the more likely your site will prominently pop up in various search engine results.
The first, and most important step, is checking out your website or blog very thoroughly. Make sure you have original and informative content on your site, and make sure there are no broken links on the site. Nothing will destroy your search engine rank faster than having broken links on your site, other than using plagiarized content, that is.
The next step is to optimize (there’s that word again) your website for relevant keywords. Keywords are words or short phrases that would be used in popular search engine queries. The idea is that once one of these words or phrases are used in a search engine to find associated websites, your site will come up as one of the first results.
Main keywords that are highly related with your website content should be used for each web page in the file name (if possible). These keywords should also be used in the description and keywords section in the heading of the first page. Also, it doesn’t hurt to have some of the main keywords used throughout the website, but make it sound natural. A great way to do this is by creating the site content first, and then look for main keywords about your topic or niche within the content. Once this is accomplished, your site is ready to be indexed.
Our next post will take you by the hand and show you how to very easily speed up the indexing process, and make it kind of fun as well. Keep checking our blog for more tips and tricks to add value to your website! One day soon, you will really like the answer to the question, “What’s Your Site Worth”?
Paul G. (Your SEO guy)